Create a unique, specific, tailor-made strategy.
This is the only way to create a Winnig Strategy.
After more than three decades of developing strategies for my own business or for clients, I’ve learned a simple truth: There is nothing like a generic approach to strategy development – no universal way or tool.
Strategy is all about creating unique – specific and different – solutions that help individual customers solving a defined problem. Therefore – on the contrary- Strategies need to be different. No benchmarking and no copy and paste. Copy and paste – using generic tools or generic approaches – lead to a dead-end.
The real added value of strategy is to find THE UNIQUE, the differentiated way to help resolving a customer problem. Existing solutions, are already available to a customer. So why should he buy from you?
INNOVATION and MARKETING are the core of every strategy.
There is only one way to a winning strategy: Stand out from the crowd. Be different. Create YOUR unique strategy!