moves businesses forward.

Develop a clear strategic direction that creates superior customer value, a strong market position and future financial growth potentials.

Strategy is defined as:

Decision on the choice of a hard-to-revert, strategic direction …

Strategic direction = integrated bundle of strategic initiatives.

… a selection from other clearly distinguishable options (which clearly will NOT pursued further)…

Clear definition of what is and what is not the direction to move forward.

… under uncertainty …

Strategy = Exploration under uncertainty

Operation = acting with certainty. 

… with the aim of creating new potential for future growth.

Strategy = finding new customers:

  • Innovation (beging the first)
  • Unique Value Proposition (being different)
  • New Customers

= Top- and bottom line financial growth.

Setting the agenda on strategy, value capture and innovation.
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