Strategy
moves businesses forward.
Develop a clear strategic direction that creates superior customer value, a strong market position and future financial growth potentials.
Strategy is defined as:
Decision on the choice of a hard-to-revert, strategic direction …
Strategic direction = integrated bundle of strategic initiatives.
… a selection from other clearly distinguishable options (which clearly will NOT pursued further)…
Clear definition of what is and what is not the direction to move forward.
… under uncertainty …
Strategy = Exploration under uncertainty
Operation = acting with certainty.
… with the aim of creating new potential for future growth.
Strategy = finding new customers:
- Innovation (beging the first)
- Unique Value Proposition (being different)
- New Customers
= Top- and bottom line financial growth.
Setting the agenda on strategy, value capture and innovation.